Listen & understand
Before designing any screen, I explore the product’s context, its people and the challenge that needs to be solved.
DiscoveryResearchDefinition
Interface & experience designer
Kadu Macedo
Product Design, UI/UX and strategy for companies and digital products looking for real results.
4+Years of experience
20+Projects delivered
2.5k+Users reached
Choose a project
Recent projects
About me
Design for the real world: from people to code
I’m a Product Designer based in Curitiba, working with SaaS and complex systems. I start with real user behavior (Hotjar, interviews, journeys) and finish with a Design System engineering actually uses. Today I also prototype with Claude Code to validate technical feasibility before an idea reaches the front end.
What I believe
Good design is what people use without thinking and the team ships without rework.
- Based in
- Curitiba, Brazil · remote and hybrid
- Focus
- SaaS, platforms and complex ecosystems
- Specialty
- Continuous discovery, Design Systems and prototyping
- Education
- Design (UTP) · UX Research (Alura, in progress)
Tools I use every day
Figma
Miro
Claude
Hotjar
NotionJitter
Adobe
FramerExperience
Companies I have worked with.
How I work
3 steps.
No shortcuts.
Explore & validate
I turn strategy into visual directions, test hypotheses and refine the experience alongside the team.
FlowsPrototypesTesting
Build & deliver
I deliver consistent, scalable interfaces, ready for development and designed to evolve with the product.
UIDesign SystemHandoff
Testimonials
What people say about me
“Kadu is a truly impressive professional! Enthusiastic, always willing to learn, quick and incredibly dedicated. Working alongside him was a very positive and valuable experience. Highly professional—I absolutely recommend him!”
Johnn Maia
Head of Design Lead · @ Liquid AI
★★★★★